our approach

We take a broad perspective on each client's goals, we plan an ideal approach, and then we work hard until we get get every last detail right.

The principles we stand behind:

• Simplicity is the ultimate sophistication

  We don't believe in temporary web design fads -- we use time-tested principles of visual communication to clearly articulate a message and drive users to a specific goal.

• Open source innovation

  We craft each website by hand using only open-source software. Its $0 price tag allows for perfect competition of ideas, and over the years what's available in open-source has become exceedingly powerful. You only pay us for our work on your project -- never for software license fees -- and you own all the code we produce.

• Technology for humans

  For years, people have had to learn how to use computers. Text and colors were rounded off to meet the limitations of technology, and humans had to relearn how to think just to use them. No more. Today's web technologies allow for powerful control of web design. We take the time to learn these methods so that our designs are fresh, natural, and easy for humans to use.

• Measure, analyze, and evolve

  Our work doesn't end when we launch your new website. We continually monitor and analyze website traffic data to ensure your stated goals are being successfully met. The data never lies, and we're not shy of admitting our mistakes and trying a new direction.

happy clients!